I Am Case Study

Changing perspectives by communicating the value of creativity, bridging the gap between success and failure

Our Goal For Matchmaker Realty

As a creative agency that specializes in video advertising. We consult, create, and then advertise to generate real return on investment for all kinds of industries.

 

Our goal was to create a branded video that could be broken down into multiple videos for different messaging purposes, for different audiences. As a whole, the video itself was used for social media promotions and used at matchmakers live event in correlation to their re-opening for their brokerage.

Case Study Summary: The Story

A match made in heaven, and no we’re not talking about dating. We had the pleasure of working with Matchmaker realty, a real estate brokerage located in Gainesville Florida dedicated to matching the right people to the right home.

 

The purpose of this video was to create a branded video that could be broken down into multiple videos for different messaging purposes, for different audiences. As a whole, the video itself was used for social media promotions and used at matchmakers live event in correlation to their re-opening for their brokerage.

 

The key term is brand awareness, as trifling as it sounds, it's the first step for a company to start seeing a return on not just marketing dollars, but for repeat business. brand awareness is our way of not just informing people that you exist, but to also build a reputation and eventually a relationship.

 

Needless to say, the video went perfectly for their rebrand, and they couldn't be more happier with the results they brought. What are the results? In Scott Arvin’s words “We just want people to come up to us and tell us how much they loved the video.

 

So why go through with this? 

  • Matchmaker now has the ability to use this video as a messaging tool for all new business that comes in, they can also use this for social media content, advertising, events, and even business talks/lunch and learns.

 

  • This production gave Matchmaker the ability to have a tool for communication, which in turn will save time and ultimately increase bottom line revenue. 

Our Creative Solution

  1. Create videos that position eyes and ears on Matchmaker Realty, allowing viewers to be pulled into the story of why they exist in the first place. 

  2. Creating an emotional connection between their brand and the community they serve while increasing awareness of what they do best by telling the story they wanted to share.

The Problem

  1. No Brand awareness

  2. No clear brand messaging/tone 

  3. No content to showcase different listings

Key Performance Indicator

  1. Watch time

  2. Social Media engament

  3. Increase in "Lead Gen" opportunity

  4. Growth in their online Community

Ready to Get Creative?