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Branding for Dummies: Establishing Brand Voice

Updated: Jan 12, 2021

So you have a small business with an established social media presence. Great, you’ve accomplished the first step. You’ve been in business for a while now and want to expand to new audiences. The first thing you need to establish is your branding. The key fundamental to branding is finding your brand voice.

While visuals and aesthetics are extremely important, the first thing you need to do is establish your brand voice. Your logo, social media posts, website, and every part of your business need to have a clear brand voice. You want your mission statement, your mantra, the core of your business to be at the forefront of your brand voice. Everything else comes later. The first thing you need to do is figure out how you want to sell your services and your business to your customers.

You might be wondering, “So what is brand voice?” Brand voice is essentially the personality of your brand. Your brand voice makes your copy and visuals stand out to the typical consumers scrolling through their social media feed, or driving past a billboard on the highway, or hoping to get through the ads on their favorite show. The brand voice makes that consumer remember your brand. While your business may not have the resources or following like a large brand like Dunkin’ or Chick-fil-A, you need the brand voice to establish credibility with your customers.

The ultimate goal of creating a brand voice is the standout from the competition. What makes your brand unique from your competitors. If you have a clothing store, what is so special about your clothes? How are you going to advertise on social media? Are you going to post mirror photos in your boutique like every other local clothing company? Is your logo going to be pink? WHAT MAKES YOU DIFFERENT? That is what is important in finding your personality in a brand.

Are you going to be quirky on social media, or be emotional? Are you gonna be sassy or funny? This all comes down to what you’re selling. There are so many different tones when creating advertisements that you have to come up with something unique. If you were advertising a dry cleaning company your social media would probably not be witty or humorous. If you owned a restaurant, maybe it could be. That’s up to you. But whatever you choose, we can help you channel your brand voice into your advertising. That’s our specialty.

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