From a company with a quirky personality to a sarcastic character, Twitter is a place for companies to express their saucier side than other platforms. It’s a more widely accepted platform for companies to be more vocal and authentic with audiences. While this is more widely known for larger companies like Wendy’s and Ben and Jerry’s, smaller businesses are starting to create a Twitter presence and build up their brand.
A first step to creating a Twitter presence is taking inventory of the current presence. Does the account for your business already exist? What kind of content do you post? How often do you post? What time are you posting and what is your ultimate goal? It’s important to take a look at what you have already worked on and create a content marketing plan from your current position. When creating a plan for Twitter, take a look at your other social media presence and digital marketing. Does your new marketing plan fit your brand ideals and align with your online presence? It’s important to set realistic goals and make sure your actions across the board match your branding. The content you post also needs to have a purpose. While interacting with your followers is important, creating meaningful posts with your audience is more important. Create content that drives traffic to your website, your products, your blog, and everything else that is going to result in sales. Whether it’s your products or services, drive traffic to the heart and soul of your business. Create your Twitter personality with your overall business goals. If you’re a local clothing boutique, posting product photos with a cute and fun-loving aesthetic will work well for your business. If you’re a cleaning service, however, this will not. Taking a more sarcastic, funny Twitter personality may however work much better for your business type. Cater to your customers and the rest will follow.
A great way to determine your plan of action for Twitter is to take a look at your competition. What is working well and isn’t working well for others? Take notes and incorporate what you learn into your plan of action. Be sure to promote helpful services online as well. Many companies use Twitter as a sort of help desk for technical issues. This works well for Redbubble and other large companies. Online chats on websites sometimes time out a lot. Tweeting a company asking for help is often easier. Having someone constantly online to respond to customers is also a great idea. Engagement, engagement, and more engagement is so important for Twitter. Be quick to respond to DM’s and get back to your customers.
This is just a rundown of the basics. Twitter is such a large online atmosphere that it’s hard to talk about in a single blog post. If you have more questions, feel free to DM or email us! Until next time, ciao.