Personal Branding, but Make it Professional
Remember our little chat about branding? Well, it’s time to revisit it, but in a different way. Branding may be the MOST important thing you do when you start a business or rebrand a business. Your logo, colors, and overall presentation online are the first impression your customers have of your business. However, the same thing goes for your personal brand. Whether you’re a real estate agent, construction company owner, a blogger, or maybe you work in sales, maintaining a personal brand is key. In a growing world of influencer marketing, creating an online personal brand is the key to a successful business, especially when you have an online presence. But the key is maintaining this online presence and making sure your personal brand is consistent across the board. No idea where to start? You’ve come to the right place.
When we say your brand needs to be consistent, it needs to be CONSISTENT on social media, on your website, on your flyers, signage, and business cards. Every aspect of your business needs to have consistency in colors, logos, text, etc. One of the best compliments I’ve received in a job interview was that my personal brand was consistent. The colors and branding on my resume matched my portfolio website along with my LinkedIn header and profile picture. It’s the little details that matter and customers, future employers, and other important business figures will NOTICE! While something as colors may seem too insignificant, it speaks volumes about how much you care about your personal brand. As a realtor, your customers believe in you to find them their dream home or help them sell their current property. When they’re looking for a realtor, the first place they’re going to look is on your website and then social media. When everything matches, it makes your service more polished and professional. They’ll trust you to help them buy or sell a home because your website looks nicer and your brand seems more put together than that other guy.
When it comes to managing your social media and staying “on brand”, make a plan of action. Post consistently, and choose content to share that is relevant to your personal brand. If you’re a blogger, stay on top of the latest trends and be sure to post just as much or more than people in your niche. When you’re trying to monetize your personal brand, consistency and education are the two most important things. Another tip for networking and growing your personal brand is finding other like-minded people. The best place to start is learning from other successful people in your industry, whether that’s real estate or fashion or something else. Join facebook groups, take an online course, and reach out to other people who are killing it in the field. Chances are, they are more than willing to share their tips and tricks with you.
Creating a personal brand doesn’t happen overnight. If you’re starting from scratch, it takes a lot of trial and error to see growth. Learning all you can about your industry and creating a consistent brand voice for yourself are the best steps to getting started. Got more questions when it comes to personal branding? Shoot us an email and we can write another blog post on it!