Social Media 101: Facebook: The Total Package
We talked about Instagram in all her glory last week. But, it’s time to move on to her much older and wiser relative: Facebook. Facebook is widely known as “the social media for old people”. While this is pretty accurate, one of the things that people often forget about it that old people usually have more money than young people. And if you’re looking at that target market beyond millennials, then Facebook is the place to go. If you want to find a place that has almost everything you need, Facebook is the total package, all-encompassing winner.
Since Facebook purchased Instagram in 2012, the two have been closely tied together. But for businesses, the key is utilizing the Facebook business page. Facebook is set up differently than other social media platforms. You have to create a business page under a personalized profile and then invite other people to follow and like that page rather than other businesses. Rather than creating an account for your business, you have a business page that may be connected to your Instagram. This allows one user to manage multiple pages under one profile. Once you have created your business page, you can invite your friends on Facebook to like and follow a page and interact with it. The pages your friends like and interact with will also show up in your feed which is a great way to organically share your brand, especially if your Facebook page is new.
When you’re setting up a Facebook page, the first thing you should do is make your profile page your company logo. A cover photo can be changed to reflect something from your business, but the profile photo should always be the most up to date logo of your business. In the “About” section be sure to include important details about your business, such as your hours, location, and main purpose. If you own a pizzeria, make sure to portray your core business to potential customers. Under “Business Info”, be sure to include your company mission statement and founding date. The “Company Overview” should include some basic information from your website and “Contact Info” is what is going to drive traffic to your website and physical business. As your Facebook page grows, you can add to other sections like “Story” and “Milestones”. These are just a few basic tips on setting up your page, but let’s move onto what to post.
We’re gonna say it yet again but, VARY your content. Especially, when you’re rebranding or maybe creating a Facebook page from scratch, you need to post consistently and your content needs to resonate with your target market. Facebook is a different platform than Instagram, so you use it to your full advantage. While you can double up with graphics and stories, make sure there are differences in your posts between the two platforms. Use the link feature of Facebook to share more relevant articles that you don’t have on Instagram. Link your new products, company blog posts, and relevant industry news. Be more personal and encourage your followers to interact more with the posts. Start a conversation. At the end of the day, Facebook is the OG, the place where it all started. It’s really powerful.
Again, we have to say it. There most definitely will be a Part 2 coming, because we’ve only scratched the surface of Facebook. Next time, we’ll get more into ads, but we’ve covered the basics of setting up a Facebook page and getting started on sharing content.