Since its release in 2010, Instagram has become one of the fastest-growing and most popular social media sites to date. It’s a visually stimulating experience of a platform that makes it genuinely fun to use, connect with others, and create content. As a mostly visual platform, an aesthetically pleasing marketing strategy and feed are extremely important to creating a successful business page. We love social media and Instagram might just be our favorite, so we’re spilling all the tea on how to run Instagram for your small business.
Instagram is owned by Facebook and the two are closely connected. But, if we’re being honest, Facebook is like the ugly stepsister of Instagram (more on her next week). When successful and pretty Instagram showed up, Facebook was kind of a little shocked. But, they’re doing fine now and the two get along well, which is great for the sake of their business pages. Every business on Instagram has the option to create a business account that is linked to a corresponding Facebook page. You can choose whether or not to have content connected when posting from Instagram. It is KEY to have this business account on Instagram to specify your business type, be able to run ads, and track your analytics.
When it comes to creating content, especially for your Instagram feed, think quality over quantity. Yes, a lot of successful businesses do post every day, but they’ve been refining their craft for years to get to the point they’re at. It takes time to create content and also resources. Every company has to start somewhere, and creating high-quality content once a week beats posting repetitively every day. Create content relevant to your audience that also features the best part of your business. If you sell something, have amazing product photos and packaging. Market off of aesthetics. Create ads using your product photos. BRAG about your business! You don’t need a DSLR camera to take amazing product photos, your iPhone does a pretty great job. It’s all about presentation and editing to make everything look cohesive.
Another important thing to consider is varying your content. Not all your posts have to be in-feed, Instagram stories are really overlooked sometimes. There are so many different things you can do now on Stories, from sharing new products to reposting your customers when they tag you and placing polls to get feedback. Stories are a great way to engage with your audience and get more personal with your customers. Don’t forget to highlight some of your favorite stories or recent product drops. While they may only last 24 hours, Story highlights allow new customers to flip through some of your other content on your main page. With the recent release of Reels, there is a new way you could be creating content. While this might not be the best option for every business, you never know if you never try, right? If you own a boutique, this could be a new way to share your latest styles instead of a try-on haul. IGTV is the last one of the bunch. IGTV is really underrated and a lot of creators have been able to capitalize on this approach to sharing content. Maybe your business has a YouTube channel and you want to share some of it. If it’s longer than a minute, IGTV is the way to go. Maybe you did an IG Live with an influencer or someone with industry insight. If you want to save it for your customers to watch at another time, then turn it into an IGTV video! Instagram has so many different content options, it’s important to be aware of all of them and experiment to see what works best for your business.
We could sit and talk about Instagram for days. She’s bold, flashy, and constantly changing, but she works to market a business. With direct website traffic within the platform and specific Instagram advertising, the possibilities are endless. We might have to make a part two, so stay tuned.