YouTube seems to be the big unknown for many small businesses. Ideally, they would love to have a large channel with many subscribers and post content weekly. But, the reality is that many small businesses don’t have the reach or resources to build a large YouTube channel. But, what can make or break YouTube for business is advertising. YouTube is the new realm of television and radio broadcast advertising.YouTube reaches more adults than any broadcast network. We’re gonna give you the rundown on YouTube marketing and how a few small steps can monetize your businesses and drive traffic to other sites.
If you’re starting from scratch, your first order of business is connecting your company’s website and email system to YouTube. If you don’t have GSuite then it’s time to create one. Google owns YouTube and having a brand account on YouTube is key to starting off on the right foot. Once you set everything up, be sure to add in your logo and branded channel art to make your channel look cohesive. After you start uploading videos, you can further customize your channel layout and add a channel trailer to get your audience to stay (by subscribing!).
Now that you’re set up and ready to start creating videos, you need to decide what type of videos you want to start creating. What do you want to sell? Products, services, experiences? Remember brand voice from our last chat? That comes right back into play when creating videos on YouTube. If you’re selling a product or service, you could include customer testimonials. These longer video formats could then be broken down and optimized for social media. If you want to highlight a specific product, you could include product demonstration videos emphasizing key selling points. You could also include tutorials on how to use your product or a breakdown of the customer experience for your service. If you want to get people to use your AC and heating service, create a video of the full customer experience explaining every detail of how their AC unit will be serviced, especially in a pandemic. Customers like reassurance before they commit to a new company. You could also interview industry experts or feature their advice on your videos. Maybe you have a podcast you want to drive some traffic towards. You could link the two for a feature episode and that’s content for multiple platforms: your YouTube channel, your podcast, and your social media. There are so many different options.
Now that we’re done rambling on all the possibilities with YouTube, let’s give you some guidance. We understand that video production isn’t easy. There’s filming, editing, uploading, and many other steps. But, that’s our area of expertise and we can help you every step of the way if that’s a direction you want to explore. We can help you set up a channel, create the right kind of videos for your business, and then advertise on YouTube. We’re here to support you whichever direction you decide to go.