So we talked about the difference between lead generation software and social media marketing in real estate. But, let’s get down to the nitty-gritty and focus on social media. Where do you get started as a realtor? And realistically, where do you want to go?
Ultimately, as a realtor utilizing social media for advertising purposes, you are using a free platform (WHAT!) to bring in potential clients to your business. And the core of your business is selling houses. The truth is that 85% of the business is marketing. You have to bring the customers to you to start sales-pitching to them. Social media is marketing and advertising. It’s what is going to find those customers and bring them right to you. Social media will bring clients to your open houses, email inboxes, and your office. And that’s why you need to learn how to use it effectively.
You need to set up your page to build your personal brand as a realtor. While it’s not a place to post photos of your dogs and your family all the time, you need to post more than just pictures of the houses you have on the market. This might sound repetitive, but you NEED to VARY your content. Create some fun graphics to showcase some of your homes, do an IG Live to reveal a newly renovated property, and yes, maybe snap a picture of your dog and ask about everyone’s day on IG story. But creating content that resonates with your audience and educates your customers about your business. And be authentic about your business. Everything has to look pretty, but also feel real.
Let’s talk about hashtags and geotags. While they’re not going to skyrocket your business overnight, they are extremely important, especially on Instagram. Using location hashtags is extremely important to target local customers. Tag your community accounts in your Instagram photos and share your posts in local Facebook groups. It’s also very important to be connected with other realtors in your community. Network with each other and hype each other up on social media. This is an industry where knowing the right people is key to selling homes. At the end of the day, sales are sales and successful marketing is a multi-step process.
Your niche on social media is your business page and you need to become knowledgeable about your industry by learning from other successful realtors. Educate yourself on the types of content they are pushing out and don’t be afraid to reach out and get some advice. Real estate is a saturated market in some areas and it can be difficult. But everyone needs to start somewhere. Maybe for you, that’s taking a course on social media, networking with some people in the industry, or maybe it’s hiring us (hehe). But whatever needs to happen, it’s up to you to TAKE ADVANTAGE of social media and use it to your advantage.